a focus approach by

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photo: philippines, bantayan island 02/2014

calm. focus. center. zen.

an appreciative approach inspired by zen and "focus" by Leo Babauta.

The zen-inspired philosophy for the production of now media focusses on tranquilidad (tranquility) and being centered.

I believe that only from performing outstanding in one medium you allow yourself to enter another medium. With this appreciative and humble approach the multi-, cross- and trans-medium production becomes more valuable, rich and fine.

cismedia is when you start one thing after you finished the other thing.

In personal and client projects I balance the necessity of every medium and its features against each other. If a medium or a particular element of it doesn't fit with the business requirements and the human user's expectations I dismiss it. This happens before any line is written or asset is designed.

I emphasize on each medium's appropriate strengths and the power of having clients as partners. I don't force a partnership or medium usage if I don't see a fit. That's fair for all.

cismedia centers around what is possible within a medium. I define and refine the medium's edges to explore what is possible. But I don't stretch it over so it doesn't get worn out. Constant streamlining is accompanying the process and is strongly powered by the German Bauhaus thinking of the 1930's.

If a medium's usage is not well applied in its core the whole multiple media experience lacks integrity and magnificence.

However, cismedia can easily result in transmedia. Find out how and contact me.

Calmed down by:


I prefer email for initial inquiries.

  • alexander kluge
  • borkheider str. 27
  • 12689 berlin
  • germany